THRIVE! Media Group is media company that specializes in advertising, marketing, PR, and other creative services for both large and small companies. THRIVE! Media Group also publishes our flagship publication, THRiVE! Magazine which is a bi-monthly (6 times per year) publication printed and distributed in Buffalo, NY.
Founded in 2007 by Kyle and Julianna Patterson, THRIVE!'s vision is to reach every person in Western New York through media, publishing, and use of creative arts.
Media is the dominant force behind communication today and yet so often media seems to be working against the progress of a city. THRIVE! is changing that in the form of both print and online media and we are working hard to become, Buffalo's Biggest Fan.
2009 Magazine Statistics from 3rd party research firms:
-
New data from Simmons’Multi-Media Engagement Study find magazines continue to score significantly higher than TV or the Internet in ad receptivity and all of the other engagement dimensions, “trustworthy” and “inspirational.”
-
Yankelovich reports that magazines are second only to video games for consumers enjoying the content at the time they saw the ad. This may be because rank #1 out of 16 media for consumers having a positive impression of advertising. Magazines also rank very highly for the relevance of information in the medium and consumers’ overall opinion of the medium.Similarly, magazine readers have a positive attitude to the advertising in the medium, according to research from Dynamic Logic.
-
When consumers were asked to rate media based on how likely they are to pay attention to the advertising messages within their respective environments, magazines were number one adults (age 18-64) and a close number two among adults 18-24. Younger adults (age 18-24) proved to be more attentive than adults (age 18-64) to ads in all media. People are more likely to agree that the advertising in magazines enhances their overall media experience advertising on TV or on the Internet. more so than advertising on TV or on the Internet.
-
More than half (56%) of readers took action on magazine ads or had a more favorable opinion about the advertiser because of magazine advertising, according to the latest research from Affinity’s VISTA Print Effectiveness Rating Service. An analysis of Affinity data over the past four years shows magazine advertising recall and action-taking have increased during this time (see page 37). Similarly, more than two out of three (68%) readers took action based on editorial content. The research shows that magazine engagement goes far beyond just “feeling”—it prompts
consumers to act. -
New research from McPheters & Company shows that for each half-hour spent with
the medium:- Magazine readers are exposed to twice as many ads as internet users and four times as many as primetime TV viewers
- As a result, magazines effectively deliver more than twice the number of advertising impressions as TV and six times the number of ad impressions as the internet. This study demonstrates that time spent with a medium is not a good predictor of advertising effectiveness.
Demographics & Circulation
THRIVE! is published 6 times per year
2009 Circulation: Our circulation is currently 5,000 copies per edition with an estimated readership of 15,000.
Age: 19-45
THRIVE! is distributed through local churches, hospitals, doctor's offices, retail bookstores, and soon to come grocery and convienient stores in Buffalo.