Content as marketing. It's not a new concept, yet not enough people are taking advantage of the opportunity to connect with an audience looking for their specialty.
You see, you have a specialty and skill others need and want. But, you need to be discovered.
Producing tips and tricks of the trade and giving them away...free....can actually produce results for your bottom line.
Great question. By establishing yourself as a leader in your field and sampling your work and expertise through a blog or video series, people start to listen. People are constantly looking for helpful and useful information. And chances are they will share it with others who in turn may look for the products or solutions you offer.
Give away just enough to add value, help someone and point them for more information to your business, your bottom line will benefit.
It's ultimately the principle of sowing and reaping. You plant the seed, it's going to grow. Give it a try and let me know how it goes. BTW, we can help come up with a strategy that integrates with an overall marketing plan.