The principle we operate on is found in the Bible of course:
Proverbs 27:2, Let someone else praise you, and not your own mouth; an outsider, and not your own lips.
The latest trends in marketing and advertising. THRiVE! Media Group. Buffalo, NY new-media agency.
The principle we operate on is found in the Bible of course:
Today, more than ever before, the "noise" is getting louder. There's clutter. So many competing voices. The rise of social media and blogging has leveled the playing field, allowing everyone with something to say, speak up and be heard.
It's also given rise to mediocrity. As the influx of media messaging saturates the market, so rises the opportunity to stand out. Opportunity to cut through the clutter and be heard. To create something worth talking about, opportunity for excellence. There are literally thousands of marketing messages we hear each day, but which one stands out? Which message gets heard, which one sticks?
That's what we can help your company with. You need to stand out from the onslaught of mediocre with something professional and original. Media worth talking about and sharing. You need to cut through the clutter and connect. That's where we come in. Keep in mind a couple of things to include in every offer:
1) Great Design
2) Single Call to Action
3) Compelling Offer
There are a number of key elements that go into good web design. The goal of good design ultimately is good communication of your values, vision and abilities. Your prospects will do business with you because in the world of short attention spans, you caught their eye with a clear message wrapped into good design with a compelling call to action.
To get there, there are a number of steps you need to work through.
What is the message? People are bombarded with messaging and it doesn't appear to be letting up. So you need to cut through the clutter and hit a home run on effective messaging that speaks to your audience.
Photography. Capturing your service in action or your product in demonstration is key to converting web surfers into customers. Yes, your cell phone takes high resolution images, but the right lighting, angles and back drops are key to your brand. You want your images to speak of quality and assure your potential customers, you are a top notch organization. Invest in photography. It can be used across multiple channels, everything from video, to web, print, power point, etc. It's worth the investment.
Colors. There is more to color than you think. They set the tone and feel of your site. This ultimately goes back to an overall branding strategy and should be well thought out. Keeping the brand consistency across the site and all marketing materials is key.
Copy. I can't over emphasize the importance of clear language on your site that sells.
Video. Never has it been more economical to create video and distribute it on your website and social media channels. Harness the power of the the evolving media landscape with a powerful, high quality video. Again this investment can be used in multiple formats- on a flash drive to give to prospects, power point, social media, your site, demos, sales presentations, etc.
-By Kyle Patterson
It all comes down to serving people.
When we started in 2007 we helped people believe in a better Buffalo and grow in their Christian faith. To support our work of publishing we asked local businesses, churches and ministries to support us by advertising and partnering with us.
In the process we realized these same supporters of our work could use some of the skills and expertise we developed in media production and creative services.
Things like design, video, photography, printing, websites and promotional items could help get the word out, grow these organizations and propel their mission forward.
So I wanted to let you know that's what we are working on. We'd love to put our experience to work for you, creative services for organizations with a vision for growth.
If you or someone you know are looking for help in communicating your story,we'd love to help.
Thanks for all your support.
President, Thrive Media Group
P.S. For the month of July, we are offering a free website refresh. Get started here...
We are offering a web refresh to anyone who responds to this post. A free refresh of your website. Up to 5 pages. Refreshed design, colors and copy for your business, church or non-profit.
If you don't like it, you can walk away. No questions asked. You owe us nothing. If you love it and want to implement the site for your organization. Great. Glad we could help. *space is limited to sign up today*
When I sit down with potential clients, they are usually considering hiring a full time marketing person to handle the planning, strategy and execution of a full fledged marketing campaign.
Finding the right person can take time, money and as for the retention rate, who knows.
So when they realize the value that THRiVE! brings and the opportunities we give to actually save money and get more value, it's a win, win. And as for knowing your organization...we make it our top priority to learn and engage with you and your team. On a weekly basis
The end product is created value, saved time and money and a partnership that is providing long term ROI to your business.
It's a win-win scenario.
Trust isn't free.
But it is earned.
When you are willing to put your best content/advice out there as a free gift you earn it.
Add value to others and it eventually is reciprocated.
Give and it will be given to you.
Counter intuitive, yes.
But trust is worth it. Yes, it takes work and the returns aren't immediate. But long term, your business is built on one word...trust.
One to one messaging works, but scaling that message and targeting the right prospects can lift your organization to a new level. The hard part is getting the message right and in front of the right people through the right channels. The choices seem endless but it's worth the journey.
When it comes to getting your product, idea or cause to market, it's comes down consistent messaging across a multitude of channels.
It's not only the way people are consuming media that we need to understand, it's the fact that more media than ever is being consumed.
Here's the rub, consumers are getting smarter than ever at tuning out interruptions.
So that begs the question, how do you not interrupt potential customers but rather position your product, service or cause in the marketplace as a value add?
To answer this question, I would ask a number of additional questions:
1) Who are you trying to reach?
2) What are their pain points?
3) How do you solve their pain problem?
4) How can you get your message across clearly and concisely and call your readers to action.
With elements of design, color and good writing along with a clear call to action we can make the needle move. All this said on the assumption that you have a good product or cause but just need some help getting your message in front of the right people.
Want to get started? Click Here...
Your story has incredible power.
Life changing. Overcoming. Power.
The power of a story. Your story, can change lives.
But it needs to be told in a compelling, inspiring way. In a way that connects your constituents with your cause. Inspiring them to action, participation, engagement.
We can help get you started with our free organizational media assessment.
No obligation. Free.
Because it's what we do.
If you like what you see and want to talk more, we'd be honored.
Through design, video, web, photography and more THRiVE! can help you connect with your audience and advance your mission.
We'd love to talk, fill out the form below and we'll be in touch.
You've heard of outsourced HR. You've heard of outsourced IT.
Welcome to outsourced media byTHRiVE!. From PR to Media development and services, we take your ideas and put legs to them and make them look good in the process.
Our team would love an opportunity to save you money on staff costs, benefits and more while providing a higher level of service than staff employees can provide.
When it comes to social media for business, there are sometimes more questions than answers.
This 7 step infographic makes it a bit clearer in the following ways.
1) Content + content delivery is key.
2) Understanding trends and changes in social media. The landscape is changing rapidly and you need to stay up to date.
3) Advertising. Is social media a legit way to gain and attract not just followers or fans but paying customers.
4) What type of firm or person should you look to for assistance.
5) Understanding data and using it to make better, more informed decisions.
Engaging your audience on social media means you have to know your audience. Who is following you and what they want out of the relationship. The bottom line is after you get past your friends and family, the rest of the world wants to know what you can do for them. They aren't there to make you feel good, they want to know what your brand or business can do for them.
Awareness of this is half the battle. Once you know the 5 types of Facebook fans and how to engage them, crafting engaging content becomes easier and more gratifying when audiences engage and share your content online. So beware of these 5 personas and how to best speak to each one.
Believe it or not, YouTube is used by more than teenagers and cute cat videos.
YouTube can work for your business.
THRiVE! can help you figure out the social media landscape and what channels will best be utilized for a Return on Investment into your company.
Here are a few key takeaways on the power of video for your business.
If you've ever given a presentation, you've likely encountered one or more of the following personality types.
What are some of the ways you engage your audience during a presentation?
Being an entrepreneur isn't easy.
Conceiving the idea many times is the easy part. Building systems, sales processes and business connections, and cash flow is where the rubber meets the road. This graphic shows the ins and outs of taking your idea and building a start up co.
PicMonkey, the online photo editing program is winning hearts and minds of designers and bloggers alike with it's easy to use web portal and publishing system.
Easily take a photo or blank canvas and turn it into a powerful tool to communicate your message in infographic format.
At Thrive, we love it for a number of reasons:
1) It's easy. The intuitive web based interface makes it simple to navigate and figure out.
2) Beautiful designs. The font and image selection (especially in the paid version) makes the service that much better.
3) Easy to share. When we create photos using PicMonkey, we've seen as much as 800% social media engagement growth for our clients. Definitely makes it worth considering.
Here are just a few of the ones we have designed thus far for our clients. We'd be delighted to help you as well.
Disclosure: THRiVE! is a customer and an affiliate of PicMonkey.