There are a number of key elements that go into good web design. The goal of good design ultimately is good communication of your values, vision and abilities. Your prospects will do business with you because in the world of short attention spans, you caught their eye with a clear message wrapped into good design with a compelling call to action.
To get there, there are a number of steps you need to work through.
What is the message? People are bombarded with messaging and it doesn't appear to be letting up. So you need to cut through the clutter and hit a home run on effective messaging that speaks to your audience.
Photography. Capturing your service in action or your product in demonstration is key to converting web surfers into customers. Yes, your cell phone takes high resolution images, but the right lighting, angles and back drops are key to your brand. You want your images to speak of quality and assure your potential customers, you are a top notch organization. Invest in photography. It can be used across multiple channels, everything from video, to web, print, power point, etc. It's worth the investment.
Colors. There is more to color than you think. They set the tone and feel of your site. This ultimately goes back to an overall branding strategy and should be well thought out. Keeping the brand consistency across the site and all marketing materials is key.
Copy. I can't over emphasize the importance of clear language on your site that sells.
Video. Never has it been more economical to create video and distribute it on your website and social media channels. Harness the power of the the evolving media landscape with a powerful, high quality video. Again this investment can be used in multiple formats- on a flash drive to give to prospects, power point, social media, your site, demos, sales presentations, etc.
-By Kyle Patterson