Content as marketing. It's not a new concept, yet not enough people are taking advantage of the opportunity to connect with an audience looking for their specialty.
You see, you have a specialty and skill others need and want. But, you need to be discovered.
Producing tips and tricks of the trade and giving them away...free....can actually produce results for your bottom line.
When it comes to creating your marketing story, it can help to have an outside perspective. Your busy doing what you do and that's a good thing. Frankly you're the best at it. You may not realize how remarkable a job you are doing. And that's where we can come in.
What's your story?
You're really good at what you do. But you don't have time to take a step back and see your work the way everyone else does. You're excited about where things are headed, but don't want to be puffed up or arrogant. You want to get the word out but not self promote.
We can help.
How are you telling it?
We craft inspiring stories for use in leading publications and media outlets around the world. Our work has been featured in Charisma News, Christian Post, Gospel Herald and more. Proverbs 17:2 says to let another promote you and not yourself, an outsider and not your own lips. On this premise we focus our work on helping ministries grow to the next level and get the attention they need to increase donations and grow their reach.
By crafting your story to the target audiences where your ministry can grow, together we get the right message to the right people at the right time. To suppliment our PR efforts we run advertising campaigns as a cloud cover and touchpoint for your organization.
We'd be honored to help you. Contact us here to get started.
We started in 2007 helping ministries and non-profits tell a better, more compelling story of their work. Often times non-profits are so engulfed in their work they don't have time to step back and really tell the story of what's been happening.
The principle we operate on is found in Proverbs 27:2,
"Let someone else praise you, and not your own mouth; an outsider, and not your own lips."
So, we do just that for ministries and businesses with a cause. We help with PR and news releases to major media, communications, websites, video, advertising through Google Adwords, etc. Really tools in the belt of a non-profit to communicate their message.
I will go before you and will level the mountains; I will break down gates of bronze and cut through bars of iron. Isaiah 45:2
THRIVE!'s work to spread the word and raise awareness of vital ministry happening in Iraq appeared in the international Christian news website: The Gospel Herald.
The principle we operate on is found in the Bible of course:
Proverbs 27:2, Let someone else praise you, and not your own mouth; an outsider, and not your own lips.
Today, more than ever before, the "noise" is getting louder. There's clutter. So many competing voices. The rise of social media and blogging has leveled the playing field, allowing everyone with something to say, speak up and be heard.
It's also given rise to mediocrity. As the influx of media messaging saturates the market, so rises the opportunity to stand out. Opportunity to cut through the clutter and be heard. To create something worth talking about, opportunity for excellence. There are literally thousands of marketing messages we hear each day, but which one stands out? Which message gets heard, which one sticks?
That's what we can help your company with. You need to stand out from the onslaught of mediocre with something professional and original. Media worth talking about and sharing. You need to cut through the clutter and connect. That's where we come in. Keep in mind a couple of things to include in every offer:
1) Great Design
2) Single Call to Action
3) Compelling Offer
You have a stellar product or service. The only problem is no one knows you exist.
In today's economy, your website is your storefront. We all know first impressions are absolutely essential in business and otherwise.
You need to draw the visitor in and make them feel comfortable. It's the same online as it is in person.
The goal of good design ultimately is communication of your value, vision and abilities. Your prospects will do business with you because in the world of short attention spans, you caught their eye with a clear message wrapped into good design with a compelling call to action.
To get there, there are a number of steps you need to work through:
What is the message? People are bombarded with thousands of messages a day. You need to cut through the clutter and speak to your audience's needs. You also need to do it in a way that inspires.
Photography. Capturing your service in action or your product in demonstration is key to converting web surfers into customers. Yes, your cell phone takes high resolution images, but the right lighting, angles and back drops are key to your brand. You want your images to speak of quality and assure your potential customers, you are a top notch organization. Invest in photography. It can be used across multiple channels, everything from video, to web, print, power point, etc. It's worth the investment.
Colors. There is more to color than you think. Colors set the tone and feel of your site. This ultimately goes back to an overall branding strategy and should be well thought out. Keeping the brand consistency across the site and all marketing materials is key.
Copy. I can't over emphasize the importance of clear language on your site.
Video. Never has it been more economical to create video and distribute it on your website and social media channels. Harness the power of the the evolving media landscape with a powerful, high quality video. Again this investment can be used in multiple formats- on a flash drive to give to prospects, power point, social media, your site, demos, sales presentations, etc.
This fall we are running a Starter Web Design Package for $600. It includes
10 pages, donation page/e-commerce, landing page design and copy, search engine submission, optimization and Google local listings.
It all comes down to serving people.
When we started in 2007 we helped people believe in a better Buffalo and grow in their Christian faith. To support our work of publishing we asked local businesses, churches and ministries to support us by advertising and partnering with us.
In the process we realized these same supporters of our work could use some of the skills and expertise we developed in media production and creative services.
Things like design, video, photography, printing, websites and promotional items could help get the word out, grow these organizations and propel their mission forward.
So I wanted to let you know that's what we are working on. We'd love to put our experience to work for you, creative services for organizations with a vision for growth.
If you or someone you know are looking for help in communicating your story,we'd love to help.
Thanks for all your support.
President, Thrive Media Group
P.S. For the month of July, we are offering a free website refresh. Get started here...
For the month of July at THRiVE!, we are stepping out on a limb.
We are offering a web refresh to anyone who responds to this post. A free refresh of your website. Up to 5 pages. Refreshed design, colors and copy for your business, church or non-profit.
If you don't like it, you can walk away. No questions asked. You owe us nothing. If you love it and want to implement the site for your organization. Great. Glad we could help. *space is limited to sign up today*
When I sit down with potential clients, they are usually considering hiring a full time marketing person to handle the planning, strategy and execution of a full fledged marketing campaign.
Finding the right person can take time, money and as for the retention rate, who knows.
So when they realize the value that THRiVE! brings and the opportunities we give to actually save money and get more value, it's a win, win. And as for knowing your organization...we make it our top priority to learn and engage with you and your team. On a weekly basis
The end product is created value, saved time and money and a partnership that is providing long term ROI to your business.
It's a win-win scenario.
Trust isn't free.
But it is earned.
When you are willing to put your best content/advice out there as a free gift you earn it.
Add value to others and it eventually is reciprocated.
Give and it will be given to you.
Counter intuitive, yes.
But trust is worth it. Yes, it takes work and the returns aren't immediate. But long term, your business is built on one word...trust.
One to one messaging works, but scaling that message and targeting the right prospects can lift your organization to a new level. The hard part is getting the message right and in front of the right people through the right channels. The choices seem endless but it's worth the journey.
When it comes to getting your product, idea or cause to market, it's comes down consistent messaging across a multitude of channels.
It's not only the way people are consuming media that we need to understand, it's the fact that more media than ever is being consumed.
Here's the rub, consumers are getting smarter than ever at tuning out interruptions.
So that begs the question, how do you not interrupt potential customers but rather position your product, service or cause in the marketplace as a value add?
To answer this question, I would ask a number of additional questions:
1) Who are you trying to reach?
2) What are their pain points?
3) How do you solve their pain problem?
4) How can you get your message across clearly and concisely and call your readers to action.
With elements of design, color and good writing along with a clear call to action we can make the needle move. All this said on the assumption that you have a good product or cause but just need some help getting your message in front of the right people.
Want to get started? Click Here...
Your story has incredible power.
Life changing. Overcoming. Power.
The power of a story. Your story, can change lives.
But it needs to be told in a compelling, inspiring way. In a way that connects your constituents with your cause. Inspiring them to action, participation, engagement.
We can help get you started with our free organizational media assessment.
No obligation. Free.
Because it's what we do.
If you like what you see and want to talk more, we'd be honored.
Through design, video, web, photography and more THRiVE! can help you connect with your audience and advance your mission.
We'd love to talk, fill out the form below and we'll be in touch.